PRIVACY POLICY

1. Data Controller

The controller responsible for the processing of personal data on this website is:

be relevant

Owner: Dr. Daniel Marinkovic

Postfach 1172
64310 Pfungstadt
Germany


2. General Information

Protecting your personal data is important to us. We process personal data only in accordance with applicable data protection laws, in particular the General Data Protection Regulation (GDPR) and the German Telecommunications and Telemedia Data Protection Act (TDDDG). This Privacy Policy informs you about which personal data are processed when you visit this website, contact us, or subscribe to our newsletter, the purposes for which this is done, and the rights you have.


3. Website Access and Hosting

This website is operated and hosted using a service provided by IONOS SE, Elgendorfer Straße 57, 56410 Montabaur, Germany. When you access this website, the hosting provider processes technical data that is required to provide and securely operate the website. This may include, in particular:

• IP address
• Date and time of access
• Pages or files accessed
• Referrer URL
• Browser type and version
• Operating system used
• Technical information about the device used

The processing serves, in particular, to ensure the technically reliable provision, stability, and security of the website.

The legal basis is Art. 6(1)(f) GDPR. Our legitimate interest lies in providing our website securely and reliably.

The data contained in the server log files are stored for a maximum of eight weeks under the current settings applicable to our hosting service and are subsequently deleted, unless a longer retention period is required for legal reasons.

We have concluded a data processing agreement with IONOS pursuant to Art. 28 GDPR.


4. IONOS WebAnalytics

IONOS WebAnalytics is activated on this website. WebAnalytics is used for the statistical analysis and technical optimisation of our website.

In particular, the following data may be processed:

• Referrer URL
• Website or file accessed
• Browser type and version
• Operating system used
• Device type used
• Time of access
• IP address in anonymised form

According to IONOS, the IP address is anonymised immediately. According to the provider, IONOS WebAnalytics does not use cookies.

The data collected are used for statistical analysis and the technical optimisation of our website.

The legal basis is Art. 6(1)(f) GDPR. Our legitimate interest lies in analysing and improving our website.

Further information on data protection at IONOS can be found in IONOS's privacy information.


5. Cookies and Similar Technologies

This website uses cookies and comparable technologies.

Technically necessary cookies may be used insofar as they are strictly necessary for providing the website or a service expressly requested by you.

Analytics and tracking technologies are used on this website only if you have given your prior consent.

Where consent is required for storing information on your device or accessing information already stored on your device, this is based on Section 25(1) TDDDG. Where personal data are processed in this context, the applicable legal basis under the GDPR also applies.

You may withdraw any consent you have given at any time with effect for the future via the settings provided for this purpose.


6. Analytics Function of the Website System We Use

Snowplow technology is used for certain analytics functions of the website system we use. This analytics function is activated on our website only after you have given your consent.

In particular, information about page views, sessions, and technical information about the browser and device used may be processed. This may include cookies such as _sp_id and _sp_ses . These are used to assign visits and sessions and enable statistical analysis of the use of our website.

In particular, the following information may be processed:

• Pages accessed
• Time of page access
• Browser and device information
• Language
• Time zone
• Technical identifiers used to assign sessions or visits

Processing is carried out exclusively on the basis of your consent.

The legal basis for the processing of personal data is Art. 6(1)(a) GDPR. Where cookies or comparable technologies are stored on or accessed from your device, this is additionally based on Section 25(1) TDDDG.

You may withdraw your consent at any time with effect for the future.


7. Contacting Us

If you contact us by email or via the contact form, we process the personal data you provide, in particular your contact details and the content of your message.

The processing is carried out for the purpose of handling your enquiry and, where applicable, taking pre-contractual measures or communicating further in connection with your enquiry.

Where your enquiry concerns the conclusion of a contract or the implementation of pre-contractual measures, the legal basis is Art. 6(1)(b) GDPR.

In other cases, processing is based on our legitimate interest in properly handling enquiries pursuant to Art. 6(1)(f) GDPR.

The data are deleted as soon as the purpose of the processing no longer applies and no statutory retention obligations require continued storage.

If the enquiry results in a contractual relationship, statutory retention periods may require the data to be stored for a longer period.


8. Newsletter with CleverReach

You can subscribe to our Relevance Quarterly newsletter via our website. We require your email address to subscribe.

Registration is carried out using a double opt-in procedure. After registering, you will receive an email containing a confirmation link. The newsletter subscription only becomes effective once you have confirmed this link.

For sending and managing the newsletter, we use:

CleverReach GmbH & Co. KG
Schafjückenweg 2
26180 Rastede
Germany


CleverReach acts as a data processor. We have concluded a corresponding data processing agreement with CleverReach.

The processing of data for sending the newsletter is based on your consent pursuant to Art. 6(1)(a) GDPR.


Newsletter tracking

Our newsletter uses tracking to record opens and clicks. This may allow us to determine whether and when a newsletter was opened and which links were clicked.

Open tracking is technically implemented using a tracking pixel embedded in the email. Click tracking is carried out by recording links in the emails via tracking links.

This processing serves the purpose of statistical analysis and improving our newsletter communications.

You may withdraw your consent at any time with effect for the future, in particular by using the unsubscribe link contained in each newsletter. The lawfulness of processing carried out prior to withdrawal remains unaffected.

After unsubscribing, your email address will be removed from the active newsletter mailing list.

Where further storage is required to document the consent given or to prevent renewed unauthorised sending, corresponding blocking or verification information may remain stored.

Further information on data protection at CleverReach can be found in the provider's privacy policy.


9. SSL/TLS Encryption

For security reasons, this website uses SSL/TLS encryption.

You can recognise an encrypted connection by the fact that the browser's address bar begins with https://www.be-relevant.de.

This protects the data you transmit during transmission.


10. Your Rights

Subject to the statutory requirements, you have, in particular, the following rights:

• Right of access to your personal data and information about their processing
• Right to rectification of inaccurate data or completion of incomplete data
• Right to erasure of your personal data
• Right to restriction of processing
• Right to data portability, where the statutory requirements are met
• Right to object to certain processing activities
• Right to withdraw consent with effect for the future

To exercise your rights, you may contact the controller named above at any time.


11. Right to Lodge a Complaint with a Supervisory Authority

You have the right to lodge a complaint with a data protection supervisory authority concerning the processing of your personal data.

The competent supervisory authority for our registered office is:

The Hessian Commissioner for Data Protection and Freedom of Information (HBDI)
Gustav-Stresemann-Ring 1
65189 Wiesbaden
Germany

The right to lodge a complaint exists independently of any other administrative or judicial remedies.


12. Updates to this Privacy Policy

We reserve the right to amend this Privacy Policy if the services we use, the technical design of the website, or legal requirements change.


Last updated: September 2026